The Nestlé Group is the world's largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291'000 employees are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com
At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success - all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.
Position Snapshot
Location: La Tour-de-Peilz, Switzerland
Company: Nespresso Swiss Market
Act. Rate: 100%
Type of contract: Permanent contract
What we offer at Nespresso
Exciting opportunities to develop your career your way
Flexible working arrangements - facilitating creativity and collaboration
A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!
Quality and sustainability at the core of who we are and a critical vision of driving positive change
The opportunity to be part of a B Corp certified company and one of the world's most trusted brands
Don't hesitate to connect with us during the recruitment process to learn more.
Position Summary
In an ever-evolving market landscape, our ability to influence the company's strategy hinges on our commitment to understanding our customers deeply. By harnessing the power of data and analytics, we can unlock transformative insights that not only inform our strategic direction but also elevate our brand's connection with consumers.
As a CRM Specialist, you will be part of this journey by analyzing B2B and B2C customer's behavior providing insights and actions to increase the customer satisfaction and the company's health and coordinate CRM B2C communication lifecycle.
A Day in the Life of a CRM Specialist
- Analyze the customer impact of Nespresso's initiatives, providing insights on behaviors and proactively proposing corrective actions to maximize the ROI
- Coordinate CRM communication lifecycle with product team and Targeting specialist to ensure the best experience for our customers
- Conduct Ad hoc analysis on the impact that products and services have on customers' behavior providing powerful insights
What will make you successful
- Degree in Mathematics or Statistics or Economics
- Experience in Direct Marketing or CRM
- Experience in customer base analysis and KPIs reporting (Datamining experience)
- Good knowledge of KNIME, Power BI & Snowflake
- Excellent analytical thinking & communication skills
- Fluent in English, French is a plus
Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.
At Nespresso, we've built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you'll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.